Product Manager /
Growth Hacker
Hi, my name is Cameron. I have worked and lived in Europe for 4 year amongst the worlds most promising software technology startups. I’m the founder and CEO of Now an Award Winning Startup and one of the United Kingdoms largest dating apps.
North of 700,000 Store impressions, 100,000 registered users in and more than 20,000 monthly active users in the first 2 months of release.
I began with paper sketches in 2015 and since then I have released 2 initial MVPs before launching our fully fledged 2.0 product internationally in early 2018 that continues to grow organically across the world sustaining revenue.
Though out the product development cycle I constructed an extremely agile workflow which allowed us to be very flexible and detailed in executing an industry superior product on a bootstrapped budget. At peak development, I and our company CDO had contracted up to 9 software developers working on a singular goal.
Within a short period of just 18 months, I and the team grew the brand and analyzed many pivotal data points from our initial MVP product which attributed to the creation of Now 2.0 a truly desirable and engaging product, market fit and ready to scale against industry leaders.
An end to end set of product defining requirements to build and optimizing usability, engagement and revenue
Agile workflow to maximize design/development productivity, product flexibility and execution
Comprehensive data attribution to analyzing user behavior and product improvement
International paid mobile marketing to attribute organic app exposure
Detailed marketing and competitor intelligence
Branding position and social media persona
Affiliate marketing, mobile and web ad serving
App Store Optimisation and store intelligence
Social media paid advertisement
Google and Apple paid Search advertisement
First paper designs of Now MVP 1 - July 2015
Initial Static MVP prototype - November 2016
Previously raised £110,000 angel investment - January 2017
The release of Now MVP 1 to the United Kingdom - April 2017
Official launch event of Now brand in London, United Kingdom - July 2017
Accepted into United Kingdoms Seed enterprise Investment Scheme - June 2017
Personally featured in London (LOTI) Magazine - November 2017
Now won ‘Best New Dating App’ in the UK 2017 Dating Awards - November 2017
Contribution to Independent Largest Publisher alongside names like Richard Branson - November 2017
Accepted into Facebooks accelerator program - January 2018
The Telegraph United Kingdom dating industry story - January 2018
Research and Development Paper under Uk’s R&D Credits Scheme - February 2018
International Release of Now 2.0 Worldwide - April 2018
Voted 4th best dating app by GQ Magazine - May 2018
Product featured on Product Hunt, Top Hunts and 5th most upvoted - May 2018
Glamour Magazine alongside industry leaders - May 2018
Apple Top Charts 44th Lifestyle the UK, 56th Lifestyle Aus, 110th Lifestyle US. - April 2018
Responsible for turning company from £0 revenue to over $3,000+ QRR without marketing spend
Reaching 600-700 daily active users and over 10,000 organic signups in first 30 days - May 201