Product Manager /
Hi, my name is Cameron. I have worked and lived in Europe for 4 year amongst the worlds most promising software technology startups. I’m the founder and CEO of Now an Award Winning Startup and one of the United Kingdoms largest dating apps.
North of 700,000 Store impressions, 100,000 registered users in and more than 20,000 monthly active users in the first 2 months of release.
I began with paper sketches in 2015 and since then I have released 2 initial MVPs before launching our fully fledged 2.0 product internationally in early 2018 that continues to grow organically across the world sustaining revenue.
Though out the product development cycle I constructed an extremely agile workflow which allowed us to be very flexible and detailed in executing an industry superior product on a bootstrapped budget. At peak development, I and our company CDO had contracted up to 9 software developers working on a singular goal.
Within a short period of just 18 months, I and the team grew the brand and analyzed many pivotal data points from our initial MVP product which attributed to the creation of Now 2.0 a truly desirable and engaging product, market fit and ready to scale against industry leaders.
An end to end set of product defining requirements to build and optimizing usability, engagement and revenue
Agile workflow to maximize design/development productivity, product flexibility and execution
Comprehensive data attribution to analyzing user behavior and product improvement
International paid mobile marketing to attribute organic app exposure
Detailed marketing and competitor intelligence
Branding position and social media persona
Affiliate marketing, mobile and web ad serving
App Store Optimisation and store intelligence
Social media paid advertisement
Google and Apple paid Search advertisement
First paper designs of Now MVP 1 - July 2015
Initial Static MVP prototype - November 2016
Previously raised £110,000 angel investment - January 2017
The release of Now MVP 1 to the United Kingdom - April 2017
Accepted into United Kingdoms Seed enterprise Investment Scheme - June 2017
Research and Development Paper under Uk’s R&D Credits Scheme - February 2018